Note: This is an archived Handbook entry from 2016.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2016:Semester 2, Parkville - Taught online/distance.
Semester 2, Parkville - Taught on campus.
This subject is delivered either entirely online via the University's Learning Management System (LMS), or can be taken as a multi-modal subject by students who study on-campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: This subject is taught off-campus or using blended delivery (on and off campus) |
Total Time Commitment:
170 hours. It is recommended that students devote a minimum 12 hours per week to this subject. On-campus students have the equivalent of two hours per week of face-to-face contact.
|Recommended Background Knowledge:||
Students must be able to perform word processing, use Excel spreadsheets, and have a reasonable understanding of the Internet and the University's Learning Management System.
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. This course requires all students to enrol in subjects where they must actively and safely contribute to field excursions and laboratory activities. Students who feel their disability will impact on meeting this requirement are encouraged to discuss this matter with the Subject Coordinator and Disability Liaison http://services.unimelb.edu.au/disability/ students email: firstname.lastname@example.org
CoordinatorMs Ros Gall
This subject teaches the concepts and skills required to manage the marketing function within any organisation. Students learn to analyse markets, select targets and develop product, price, promotion and distribution strategies for businesses. The subject will include contemporary and comprehensive case studies from both North America and Australia.
The object of this subject is to develop and extend the student's understanding of the marketing function with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships through the use of target marketing and management of product, price, promotion and distribution strategies.
NB: Online discussion is an integral component of this subject. It is a hurdle requirement that a minimum grade of 50% is achieved in this component.
Marketing Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2012) 9th edition, Pearson Education, Australia.
Details where to purchase prescribed text will be communicated to enrolled students.
|Recommended Texts:|| |
Further reading materials will be available online.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
It is expected students will develop:
Graduate Certificate in Agricultural Sciences |
Graduate Certificate in Food Science
Graduate Certificate in Wine Technology and Viticulture
Graduate Diploma in Agribusiness for Veterinarians
Graduate Diploma in Agricultural Sciences
Graduate Diploma in Food Science
Master of Agribusiness
Master of Agribusiness (Coursework)
Master of Agricultural Science
Master of Animal Science
Master of Food Science
Postgraduate Diploma in Agricultural Science
Postgraduate Diploma in Food Science
100 Point (A) Master of Agricultural Sciences |
100 Point (B) Master of Agricultural Sciences
150 Point Master of Agricultural Sciences
200 Point Master of Agricultural Sciences
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