Note: This is an archived Handbook entry from 2011.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2011:Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 2 |
Total Time Commitment: 120
|Prerequisites:||Admission to the postgraduate certificate or diploma in Publishing and Communications, Master of Publishing and Communications, Master of Creative Writing, Publishing and Communications, postgraduate diploma or fourth-year honours in media and communication, Master of Global Media Communication|
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
CoordinatorMs Bryony Cosgrove
This subject focuses on the communication techniques required to publish effectively in the digital environment, in particular for professional websites in the public domain. It examines the communication techniques used for 'old' media such as television, radio and print, and how these are adapted for the internet publishing environment. Students will gain practical experience in writing in a number of different styles and formats and will be offered the opportunity to publish their work. On successful completion, the students will be familiar with the story construction techniques used by professional digital publishers and will be able to apply them.
|Assessment:||Evaluate the story construction and writing techniques used across a number of websites 1500 words 30% (due early semester), develop and participate in content sharing with classmates and the public via blogging and online communities 1500 words 30% (due late semester), develop a series of web features equivalent to 2000 words 40% (due mid to late semester). Students must attend at least 80% of classes to be eligible for assessment. Essays submitted after the due date without an extension will be penalised 2% per day. Essays submitted after two weeks of the assessment due date without a formally approved application for special consideration or an extension will only be marked on a pass/fail basis if accepted.|
|Prescribed Texts:|| |
A subject reader will be available.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Notes:||Students enrolled in a cognate postgraduate program may seek approval from the course coordinator.|
Bachelor of Arts (Honours)(Media and Communications) |
Master of Art Curatorship (Coursework and Minor Thesis)
Master of Creative Writing, Publishing and Editing
Master of Global Media Communication
Master of Publishing and Communications
Postgraduate Certificate in Arts (Editing and Communications)
Postgraduate Diploma in Arts (Editing and Communications)
Postgraduate Diploma in Arts (Media and Communication)
200 point program - full time over 18 months |
200 point program - full time over 24 months
Media and Communications
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