Master of Global Media Communication

Course MC-GMCOM (2011)

Note: This is an archived Handbook entry from 2011.

Year and Campus: 2011 - Parkville
CRICOS Code: 045345C
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Level: Graduate/Postgraduate
Duration & Credit Points: 200 credit points taken over 24 months full time. This course is available as full or part time.
Course Overview:

The Master of Global Media Communications trains communication managers for commerce, public service and civil society. Communication managers guide communications within and between corporations, institutions, charities and advocacy groups. In a time of rapidly changing media, they invent new ways to use new media, and in many cases play a key role in shaping the regulation and governance of media. They combine skills in journalism, PR and audiovisual communications with a deep understanding of audiences, research methods, and the political, economic and legal structures of the communications professions. The Master of Global Media Communications provides specialist training at an advanced level. It is primarily aimed at graduates seeking media-related leadership roles in strategic areas of industry, government and civil society organisations. The course may also be taken for general interest, and high achieving students who complete the thesis option may qualify for entry to masters or PhD research programs.

Objectives:

On completion of the course, students should be able to:

  • demonstrate the knowledge and capacities required to work at high levels in industry, government and advocacy;
  • provide leadership in the areas of public communication and policy at a national and global level;
  • understand the fundamental principles for making critical and ethical judgments regarding professional practice;
  • evaluate the dynamic processes of change operating in contemporary media and communication industries;
  • develop strategy and policy, and communicate effectively through written and oral presentations to academic, policy and cross-cultural forums;
  • combine an understanding of the different perspectives of industry, public sector and civil society professionals with the research skills and methodologies of professional media and communications; and
  • demonstrate advanced skills in research, analysis and interpretation with particular emphasis on questions of globalisation/localisation, identity, citizenship, power and democracy.

Course Structure & Available Subjects:

200 point program

Duration: 2 years full-time / up to 4 years part-time

First 100 points comprising of:

  • Minimum of 75 points (6 subjects) of Media and Communication core subjects
  • Maximum of 25 points (2 subjects) of elective subjects from the list provided

Second 100 points comprising of:

  • Minimum of 62.5 points (5 subjects) of Media & Communication core
  • Maximum of 37.5 points (3 subjects) of elective from the list provided

Students who undertake the thesis option (37.5 points) are not eligible to also undertake the Internship (25 points). Any variation of the electives must be discussed with the program coordinator.

Total 200 points

150 point program

Duration 1.5 years full-time / up to 3 years part-time

  • 50 points from the first 100 points of Media and Communication core;
  • 100 points from second 100 points, comprising of a minimum of 62.5 points core and maximum of 37.5 points electives.

Total 150 points

100 point program comprising of:


Duration 1 year full-time / 2 years part-time

As per the second 100 points detailed in the 200 point program.

Total 100 points.

All subjects are 12.50 points unless otherwise specified.

Subject Options:

200 point program

First 100 points:

Core Media & Communications subjects

Minimum of 75 points
Subject
Study Period Commencement:
Credit Points:
Semester 2
12.50

Elective subjects

Maximum 25 points
Subject
Study Period Commencement:
Credit Points:
Second 100 points:

Core Media & Communications subjects

Minimum 62.5 points
Subject
Study Period Commencement:
Credit Points:

Elective subjects

Maximum 37.5 points
Note: the thesis requires two consecutive semesters of enrolment.

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
18.75
Semester 1, Semester 2
12.50
Semester 1, Semester 2
25
Not offered in 2011
12.50
Entry Requirements:

1. The Selection Committee will evaluate the applicant's ability to successfully pursue the course using the following criteria:-

For the 200 point program:

  • an undergraduate degree with at least H2B (70%) average, or equivalent.

For the 150 point program:

  • an honours degree in any discipline with at least H2B (70%) average, or equivalent; or
  • the Postgraduate Diploma in Arts (Media and Communications) with at least H2B (70%) average, or equivalent; or
  • an undergraduate degree in a cognate discipline with at least H2B (70%) average and at least one year of documented relevant professional work experience.

For the 100 point program:

  • an honours degree in Media and Communications or equivalent discipline with at least H2B (70%) average; or
  • the Postgraduate Diploma in Arts (Media and Communications) with at least H2B (70%) average, or equivalent; or
  • an undergraduate degree with at least H2B (70%) average and at least two years of documented relevant professional work experience.

2. The Selection Committee may conduct interviews or tests and may call for referee reports and employer references to elucidate any of the matters referred to above.

3. Students who have not obtained a university degree from an institution in which English is the language of instruction and assessment must have obtained a score of 610 or more in the American TOEFL, including an Essay rating score of 5.0 in the TWE; or a score of 253 in the computer-based TOEFL; or an overall band score of 7.0 or more in the IELTs, with no band less than 7.0 at a sitting in the twenty-four months preceding application.

Admission process

Core Participation Requirements: For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this course are articulated in the Course Description, Course Objectives and Generic Skills of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
Further Study: Students who complete the minor thesis may be eligible to enter the PhD.
Graduate Attributes: Graduates will be equipped with the skills necessary for advanced critical analysis, strategic management, problem-solving and policy making in media-related organisations, including the skills to:
  • analyse key areas of contemporary media strategies, governance and advocacy;
  • engage with the social, political, economic and ethical dimensions of media practice;
  • understand communication as a process that is central to the exercise of contemporary power, and apply research skills to a range of contexts;
  • draw on a range of disciplines and develop a future-oriented, comparative and global focus.
Generic Skills: Students who complete this course should develop a number of generic skills that should help them with future study and employment. Students will enhance their skills in:
  • research: through competent use of advanced information sources and retrieval of appropriate information;
  • critical and theoretical thinking: through presentation of research papers, conceptualising theoretical problems, forming judgements and arguments from conflicting evidence, and by critical analysis;
  • time management and planning: through managing and organising workloads;
  • team work: through group activities;
  • advanced skills in writing, reporting and communicating facts and ideas.
Links to further information: http://www.culture-communication.unimelb.edu.au/media-communications/

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