Marketing Management
Subject 325-640 (2008)
Note: This is an archived Handbook entry from 2008.Search for this in the current handbook
Credit Points: | 12.500 | ||||||||||||||||||||||||||||||||||||
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Level: | Graduate/Postgraduate | ||||||||||||||||||||||||||||||||||||
Dates & Locations: | This subject has the following teaching availabilities in 2008: Summer Term, - Taught on campus.
Semester 1, - Taught on campus.
Semester 2, - Taught on campus.
Timetable can be viewed here. For information about these dates, click here. | ||||||||||||||||||||||||||||||||||||
Time Commitment: | Contact Hours: One 3-hour seminar per week (Summer Semester, Semester 1,Semester 2). Total Time Commitment: Not available | ||||||||||||||||||||||||||||||||||||
Prerequisites: | None | ||||||||||||||||||||||||||||||||||||
Corequisites: | None | ||||||||||||||||||||||||||||||||||||
Recommended Background Knowledge: | None | ||||||||||||||||||||||||||||||||||||
Non Allowed Subjects: | None | ||||||||||||||||||||||||||||||||||||
Core Participation Requirements: |
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry. It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability |
Coordinator
Dr Philip HarrisSubject Overview: | This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include the analysis of market opportunities, selecting target markets, product planning and management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, and pricing decisions. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction. |
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Assessment: | A 2-hour examination (50%), assignment(s) not exceeding 4000 words (40%) and class participation (10%). |
Prescribed Texts: | None |
Breadth Options: | This subject is not available as a breadth subject. |
Fees Information: | Subject EFTSL, Level, Discipline & Census Date |
Generic Skills: | On successful completion of this subject, students should be able to:
On successful completion of this subject, students should have improved the following generic skills:
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Notes: | Students in the Master of Accounting, the Master of Applied Commerce, the Master of Applied Commerce (Business Analysis and Systems), the Master of Applied Commerce (Marketing), the Master of Applied Commerce (Organisational Change), the Master of Business and Information Technology and the second year of the Master of Financial Management are eligible to undertake this subject. |
Related Course(s): |
Graduate Certificate in University Management Master Of Applied Commerce (Management) Master Of Applied Commerce (Management) Master of Accounting Master of Accounting Master of Applied Commerce Master of Applied Commerce Master of Applied Commerce (Human Resource Management) Master of Applied Commerce (Human Resource Management) Master of Applied Commerce (International) Master of Applied Commerce (International) Master of Applied Commerce (Marketing) Master of Applied Commerce (Marketing) Master of Applied Commerce (Operations Management) Master of Applied Commerce (Operations Management) Master of Business and Information Technology Master of Business and Information Technology Master of Financial Management Master of Human Resource Management Master of International Business |
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