Master of Applied Commerce (Marketing)

Course 286-AA (2008)

Note: This is an archived Handbook entry from 2008.Search for this in the current handbookSearch for this in the current handbook

Year and Campus: 2008
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Level: Graduate/Postgraduate

Contact

Graduate School Office, Faculty of Economics and Commerce
Course Overview: This course aims to provide graduates with a comprehensive advanced grounding in core business areas, with an in-depths specialist training in marketing.
Objectives: On successful completion of this course, students should be able to:
  • Analyse the fundamental principles involved in managing consumers and brands;
  • Explain the critical importance of marketing management, marketing research, branding, consumer behaviour, promotion and communications and services marketing for superior business performance;
  • Apply marketing principles by conducting an in-depth marketing plan project, using a real-world company as an example;
  • Synthesise schools of thought in all marketing disciplines; and
  • Critically evaluate a marketing plan.

On successful completion of this course, students should be able to demonstrate the following attributes and skills:

  • Solving complex marketing problems;
  • Accessing empirical and theoretical research from various sources;
  • Team work;
  • Analysis and synthesis of information; and
  • Oral and written communication skills.
Course Structure & Available Subjects: The Master of Applied Commerce (Marketing) 12 Subject Program consists of twelve semester-length subjects comprising six core business foundation subjects, five marketing subjects and one additional elective subject.
Subject Options: Six core business foundation subjects:
Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2, Summer
12.50
Semester 1, Semester 2
12.50
Semester 1, Semester 2, Summer
12.50
Semester 1, Semester 2
12.50

Select ONE of the following two subjects:

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50

Select ONE of the following two subjects:

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50


Five marketing subjects selected from:
Subject
Study Period Commencement:
Credit Points:
Semester 2, Summer
12.50
Not offered in 2008
12.50
Semester 1
12.50
Semester 1
12.50
Semester 2
12.50


One additional elective subject:

One additional elective subject selected from the Facultys postgraduate offerings with the permission of the Academic Director of the Program.
Entry Requirements: An undergraduate degree in any discipline, or equivalent, plus at least one year of documented work and/or professional experience.
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Graduate Attributes: None
Notes: Assessment
Students must pass all twelve subjects to qualify for the Master in Applied Commerce (Marketing) 12 Subject Program.

Graduate Diploma in Applied Commerce
Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their students, may be eligible to exit with a Graduate Diploma in Applied Commerce. Students must have successfully completed four core subjects and four elective subjects, and be in good standing to be eligible to be awarded the Graduate Diploma in Applied Commerce.

Graduate Certificate in Applied Commerce
Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Certificate in Applied Commerce. Students must have successfully completed three core subjects and one elective subject, and be in good standing to be awarded the Graduate Certificate in Applied Commerce.

Students who are enrolled in the 16 subject streams of any of the Master of Applied Commerce programs must have successfully completed the two fundamentals subjects, in addition to the above requirements to be eligible for the award of the Graduate Diploma or Graduate Certificate.

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