Note: This is an archived Handbook entry from 2016.
|Year and Campus:||2016 - Parkville|
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Duration & Credit Points:||25 credit points taken over 6 months part time.|
Associate Professor Tim Lynch
School of Melbourne Custom Programs
Currently enrolled and future students:
- General information: http://www.commercial.unimelb.edu.au/commsengagement/
- Email: TL-CommsEngagement@unimelb.edu.au
The Specialist Certificate in Strategic Communications and Engagement is designed for communications professionals working in government and public sector organisations. Students critically engage with a range of theoretical and practice-based material relevant to a rapidly changing communications environment, develop a critical understanding of the role of communications in a government context, and gain practical tools of effective communication and stakeholder management, with a particular emphasis on the integration of strategic communication to the policy design process. A particular focus of the course is the diversification and transformation of media and communications industries and the emergence of new and innovative forms, formats and forums in public communication and engagement. Students will gain an applied knowledge of conventional and emerging research principles, techniques, technologies and methodologies relevant to communications and engagement in government. Students will acquire a critical understanding of the interpretation and use of data, information, research methods, communication techniques and interpersonal and communication skills necessary to professional communications activities, including stakeholder engagement, consultation across a range of constituencies and sectors; interviewing, workplace discussions, negotiation, and inter-cultural communication. On completion of the course students should be able to link theory and practice, and to make sound and ethical decisions in practice, achieved through a variety of learning experiences such as case studies, work-integrated reports and communications plans.
On completion of this course students should:
|Course Structure & Available Subjects:||
The course is a part-time 25-point certificate comprising 2 sequenced level 9 subjects (12.5 points):
|Subject Options:|| |
Study Period Commencement:
1. In order to be considered for entry, applicants must have completed
Meeting these requirements does not guarantee selection.
2. In ranking and/or assessing applications, the Selection Committee will consider:
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments.
4. Applicants are required to satisfy the university’s English language requirements for postgraduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 6.5 is required.
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Graduates may progress to a range of other graduate coursework programs, including the Master of Public Policy and Management and Executive Master of Arts.
The Melbourne Experience enables our graduates to become:
|Links to further information:||http://www.commercial.unimelb.edu.au/commsengagement/|
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