Note: This is an archived Handbook entry from 2016.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2016:Semester 1, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 48 hours: a 4 hour workshop per week throughout semester. |
Total Time Commitment:
Admission to the Master of Publishing and Communications, Master of Creative Writing, Publishing and Communications
|Recommended Background Knowledge:|| |
|Non Allowed Subjects:|| |
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
CoordinatorDr Mark Davis
This subject provides an overview of the process of editing and publishing magazines, with special emphasis on the skills and knowledge needed to edit magazines today. We examine how a magazine gets from concept to newsstand, including launch proposal, project planning, scheduling, budgeting and copy tracking. Students will study how editors conceive of magazine audiences, and how they go about their day-to-day work: developing stories, briefing writers and working with the editorial and advertising teams. We look at the impact of digital technology and social media on magazine publishing and how publishers are reacting, and study the commercial aspects of magazine publishing – advertising, sales, marketing and promotion. On successful completion of this subject you will have a good understanding of how to edit and publish magazines.
Students who complete this subject will understand:
Assessment is a mixture of individual and group tasks, comprising a 2000 word analysis of an existing title and the magazine market (20%); a suite of story ideas and briefs for an existing magazine (20%); a research paper of 2000 words examining an aspect of the magazine business in Australia, the USA or the UK (20%); and a group project of a magazine launch proposal (40%) due in the last week of teaching.
Students are required to attend a minimum 80% of classes in order to pass this subject.
|Prescribed Texts:|| |
A subject reader will be available.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
This subject is only available to students enrolled in the Publishing and Communications program. Media and Communication MA students may enrol in this subject with the permission of the coordinator.
Master of Creative Writing, Publishing and Editing |
100 Point Master of Journalism |
100 Point Master of Publishing and Communications
150 Point Master of Journalism
150 Point Master of Publishing and Communications
200 Point Master of Journalism
200 Point Master of Publishing and Communications
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