Note: This is an archived Handbook entry from 2016.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2016:February, Parkville - Taught on campus.
March, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: Approx. 24 hours (4 days of intensive deliver) |
Total Time Commitment:
To enrol in this subject, you must be admitted in the Specialist Certificate in Strategic Communications and Engagement (SC-SCE). This subject is not available for students admitted in any other courses.
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Overview, Objectives, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this course are encouraged to discuss this matter with the Student Equity and Disability Support Team: http://www.services.unimelb.edu.au/disability/
CoordinatorDr Denis Muller
School of Melbourne Custom Programs
This subject introduces students to contemporary theories of communications and engagement and examines the role of government in two-way engagement with business, industry and the community, using a case-studies-based approach. Students will gain practical skills in dealing with key challenges in governmental communication, such as the impact of new communications technologies and paradigms on the organisational communications environment, managing community/stakeholder engagement in a changing media environment, understanding and developing media strategy, and translating community engagement data to inform policy design. Students will critically examine case studies in policy development and program implementation in order to understand the role of communications and engagement in informing policy development, promoting desired outcomes and generating meaningful stakeholder engagement. On completion of the subject, students should be able to demonstrate competence in critical and creative thinking, and the use of critical analysis and research method to inform effective communication in policy design.
On completion of this subject students should:
|Prescribed Texts:|| |
A reading pack with be available on LMS
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Links to further information:||http://www.commercial.unimelb.edu.au/commsengagement/|
Specialist Certificate in Strategic Communications and Engagement |
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