Minor Thesis - Marketing Communications

Subject MKTG90031 (2016)

Note: This is an archived Handbook entry from 2016.

Credit Points: 18.75
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2016:

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 29-Feb-2016 to 29-May-2016
Assessment Period End 24-Jun-2016
Last date to Self-Enrol 11-Mar-2016
Census Date 31-Mar-2016
Last date to Withdraw without fail 06-May-2016

Semester 2, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 25-Jul-2016 to 23-Oct-2016
Assessment Period End 18-Nov-2016
Last date to Self-Enrol 05-Aug-2016
Census Date 31-Aug-2016
Last date to Withdraw without fail 23-Sep-2016

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 25 hours: Regular meetings with the supervisor across two consecutive semesters.
Total Time Commitment:

Total 420 Hours


Admission to the Marketing Communications program and completion of a minimum of 50 points of subjects in 150 point program, or 100 points of subjects in 200 point program.

Study Period Commencement:
Credit Points:
Recommended Background Knowledge: None
Non Allowed Subjects:
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability


Dr Jennifer Beckett



Subject Overview:

This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.

Learning Outcomes:

On successful completion of this subject, students should:

  • be able to demonstrate a specialist understanding of the subject being studied;
  • be able to show advanced skills of analysis pertinent to the subject;
  • be able to show a detailed sense of the theoretical debates in the subject area;
  • be able to demonstrate an ability to undertake critical independent research;
  • be able to show a good capacity to communicate research in written form.

A thesis of 12,000 words on an approved topic written over two consecutive semesters (100%), due at the end of the second semester of enrolment

Students are required to attend a minimum of 80% of supervision meetings in order to pass this subject.

Prescribed Texts: None
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

Students who successfully complete this subject should be able to:

  • prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation;
  • reflect on learning and take responsibility for organising personal study; and
  • undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.
Links to further information: http://culture-communication.unimelb.edu.au/
Related Majors/Minors/Specialisations: 150 point Master of Marketing Communications
200 point Master of Marketing Communications

Download PDF version.