Note: This is an archived Handbook entry from 2016.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2016:February, Parkville - Taught on campus.
A two week intensive subject.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 24 hours: a 2 hour lecture and a 2 hour seminar per day held over 6 days. |
Total Time Commitment:
Admission to the postgraduate diploma or fourth year honours (media and communication), Master of Global Media Communication, Master of Arts (Media and Communication) Advanced Seminar and Shorter Thesis.
|Recommended Background Knowledge:|| |
|Non Allowed Subjects:|| |
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
CoordinatorDr Mugdha Rai
This subject addresses the challenges of representing and speaking on behalf of others in the context of communication programs dedicated to social justice and social inclusion. Civil society organisations, public policy initiatives, non-governmental organisations and advocacy groups face challenges different to those of both the news industries and the commercial sector. They must respond to news values, and they need to promote, but they are also devoted to telling often unpalatable truths in hostile or apathetic environments. At the same time, they have ethical obligations to their causes which make demands on their communications strategies in many respects more challenging than those of commerce and the public sector. This subject studies case histories of a variety of campaigns from the non-profit civil society sector, and addresses the different ways in which campaigns may be said to succeed or fail, for example economically, ethically, or in terms of effecting desired and undesired social change.
Students who complete this subject should be able to:
A 1500 word detailed essay plan and annotated bibliography 25% (due two weeks after the end of teaching), and a 3500 word case study 75% (due two months after the end of teaching).
Students are required to attend a minimum of 100% of classes in order to pass this subject.
|Prescribed Texts:|| |
A subject reader will be available.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Students who successfully complete this subject will be able to :
100 Point Master of Development Studies |
100 Point Master of Development Studies (Gender && Development)
100 Point Master of Development Studies - Gender and Development Specialisation
100 Point Master of Global Media Communication
150 Point Master of Development Studies
150 Point Master of Development Studies (Gender && Development)
150 Point Master of Development Studies - Gender and Development Specialisation
150 Point Master of Global Media Communication
200 Point Master of Development Studies
200 Point Master of Development Studies (Gender && Development)
200 Point Master of Development Studies - Gender and Development Specialisation
200 Point Master of Global Media Communication
EMA 150 point program - full time over 1.5 years
EMA 200 point program - full time over 1.5 years
EMA 200 point program - full time over 2 years
MA (AS&&ST) Media and Communications
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