Note: This is an archived Handbook entry from 2016.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2016:Semester 1, Parkville - Taught on campus.
Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. |
Total Time Commitment:
Total expected time commitment is 170 hours across the semester, including class time.
Admission to the postgraduate certificate, postgraduate diploma or fourth year honours in media and communication, Master of Global Media Communication, postgraduate diploma publishing and communications, or Master of Publishing and Communications.
|Recommended Background Knowledge:|| |
|Non Allowed Subjects:||
Students who have previously undertaken 100-419 Public Relations and Corporate Power are not eligible to enrol in this subject.
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
CoordinatorAssoc Prof Robert Hassan
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
Students who complete this subject will:
A 15 minute class presentation equivalent to 1000 words 20% (due during the semester), a case study report of 2000 words 40% (due mid-semester), a written essay of 2000 words 40% (due in the examination period).
Students are required to attend a minimum of 80% (or 10 out of 12) classes in order to qualify to have their written work assessed. Any student who fails to meet this hurdle without valid reason will not be eligible to pass the subject. All required written work must be submitted in order to pass the subject. Essays submitted after the due date without an extension will be penalised 2% per day. Essays submitted after two weeks of the assessment due date without a formally approved application for special consideration or an extension will only be marked on a pass/fail basis if accepted.
|Prescribed Texts:|| |
A subject reader will be available.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Students who successfully complete this subject will:
Graduate Diploma in Publishing and Communications (Advanced) |
Postgraduate Diploma in Arts (Editing and Communications)
150 Point Master of Global Media Communication |
150 Point Master of Publishing and Communications
150 point Master of Marketing Communications
200 Point Master of Global Media Communication
200 Point Master of Publishing and Communications
200 point Master of Marketing Communications
Governance, Policy and Communication
Governance, Policy and Markets
Graduate Certificate in Arts (Advanced) - Media and Communications
Graduate Diploma in Arts (Advanced) - Media and Communications
PC-ARTS Media and Communications
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