Note: This is an archived Handbook entry from 2016.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2016:September, Parkville - Taught on campus.
This subject has a quota of 30 students. Please refer to the Melbourne Law Masters website for further information about the management of subject quotas and waitlists.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 24-26 hours |
Total Time Commitment:
The pre-teaching period commences four weeks before the subject commencement date. From this time, students are expected to access and review the Reading Guide that will be available from the LMS subject page and the subject materials provided by the subject coordinator, which will be available from Melbourne Law School. Refer to the Reading Guide for confirmation of which resources need to be read and what other preparation is required before the teaching period commences.
Melbourne Law Masters Students: None
JD Students: Successful completion of all the below subjects:
Study Period Commencement:
|Recommended Background Knowledge:||
Applicants without legal qualifications should note that subjects are offered in the discipline of law at an advanced graduate level. While every effort will be made to meet the needs of students trained in other fields, concessions will not be made in the general level of instruction or assessment. Most subjects assume the knowledge usually acquired in a degree in law (LLB, JD or equivalent). Applicants should note that admission to some subjects in the Melbourne Law Masters will be dependent upon the individual applicant’s educational background and professional experience.
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
The Melbourne Law Masters welcomes applications from students with disabilities. The inherent academic requirements for study in the Melbourne Law Masters are:
Students who feel their disability will inhibit them from meeting these inherent academic requirements are encouraged to contact Student Equity and Disability Support.
Sponsorship announcements and media rights deals in sport can attract publicity like gold medals. The ingenuity of an ambush marketer may rival the game plan for an upset victory. This subject surveys the legal underpinnings of modern sports marketing and the role of the media, especially the new media, from the perspectives of key stakeholders: sports bodies, athletes, sponsors, the media and venue owners. Conflict between rights holders and those who claim commercial free speech at the fringe of official rights is analysed. This subject covers how specific new laws and increasingly intricate contractual allocation of rights aim to contain the ambusher. This subject will be of interest to lawyers, sports, marketing and media executives, and player agents. One lecturer is a barrister who has studied and written in the area and the other is a lawyer who has been in-house counsel in a public broadcaster for many years.
This subject considers the legal aspects of sports marketing and associated media in Australia. Attention is paid to the different legal needs of key stakeholders in sport. It involves assessing the impact on the legal environment of sports marketing and media rights in an era of increased commercialism and professionalism in sport and of significant change in the technology of communication and marketing.
Principal topics include:
A student who has successfully completed this subject will:
10,000 word research paper (100%) (12 December) on a topic approved by the subject coordinator
A minimum of 75% attendance is a hurdle requirement.
Specialist printed materials will be made available free of charge from the Melbourne Law School prior to the pre-teaching period.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Links to further information:||www.law.unimelb.edu.au/subject/LAWS70275/2016|
Graduate Diploma in Communications Law |
Graduate Diploma in Legal Studies
Graduate Diploma in Sports Law
Master of Commercial Law
Master of Intellectual Property Law
Master of Laws
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