Indigenous Arts Industry and Marketing

Subject INAM60002 (2016)

Note: This is an archived Handbook entry from 2016.

Credit Points: 12.5
Level: 6 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2016:

Semester 2, Southbank - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 25-Jul-2016 to 23-Oct-2016
Assessment Period End 18-Nov-2016
Last date to Self-Enrol 05-Aug-2016
Census Date 31-Aug-2016
Last date to Withdraw without fail 23-Sep-2016

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 40 hours per week
Total Time Commitment:

150 hours per semester





Recommended Background Knowledge:


Non Allowed Subjects:


Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website:


Mr Tiriki Onus


Tiriki Onus

Wilin Centre for Indigenous Arts and Cultural Development
Faculty of VCA and MCM
The University of Melbourne

Ground Floor, Hub Building 863
234 St Kilda Rd,

Southbank Vic 3006 Australia

Subject Overview:

This subject explores the Australian Arts Industry with specific focus on the Indigenous Arts industry, so that you develop a sound knowledge of arts organisations, corporate and independent companies, festivals and events, and community cultural development programs and projects. This subject also investigates the role of marketing, including areas of market research, public relations, promotion, and networking with reference to ethical and legal frameworks.

Learning Outcomes:
  • to understand how to market Indigenous arts and be able to apply knowledge across arts disciplines;
  • to understand media and strategies for engaging within its various forms;
  • to develop stretagies for identifying opportunities for the promotion and development of Indigenous arts;
  • to understand and practice appropriate communication strategies for the promotion of Indigenous arts.

In Class Participation; ongoing (15%)

Individual Written Project (1500 words); assessment period (40%)

Individual Presentation of Research paper (2,500 word equivalent); assessment period (40%)

Prescribed Texts:


Recommended Texts:


Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

On completion of this subject students should:

  • be able to research through competent use of various information sources, and be able to define the areas of inquiry and methods of research in the preparation of seminar presentations and marketing projects;
  • have acquired awareness of the requirements of ethical practice in relation to research engaging cross-cultural collaboration and intellectual property issues;
  • be able to participate in team work through involvement in group work;
  • have gained experience of methods of critical inquiry and argument leading to improved analytical skills;
  • comprehend complex concepts and be able to use this knowledge to problem solve;
  • be able to communicate knowledge ideologically and economically through project writing and tutorial discussion.

Related Course(s): Graduate Certificate in Indigenous Arts Management

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