Marketing Financial Analysis and Control

This subject is not offered in 2016.

Estimated total time commitment of 60 hours per semester

ECON90033 Quantitative Analysis of Finance I and

ECON90034 Economics of Finance and

FNCE90047 Financial Markets and Instruments and

FNCE90016 International Financial Management and

EITHER ACCT90002 Financial Statement Analysis OR ACCT90004 Accounting for Decision Making

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For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Overview of marketing financial analysis management issues; product management – profitability, pricing strategies, new product development; controlling costs; estimating revenue; customer analysis – profitability, value analysis process re-engineering; financial accountability of sales – advertising and market research functions; and competitor analysis.

On successful completion of this subject students should be able to:

• Apply shareholder value analysis to the assessment of marketing strategies;
• Apply rigorous financial analytical techniques to the marketing function and understanding the financial value of customers;
• Identify deficiencies in business planning for the marketing function.

• 30-minute group presentation, due in the last two weeks of teaching period (35%);
• 1500 word assignment or equivalent, due in the last two weeks of the teaching period (15%);
• One 2-hour final examination (50%)

You will be advised of prescribed texts by your lecturer.

This subject is not available as a breadth subject.

On successful completion of this subject, students should have improved the following generic skills:

• Oral communication
• Written communication
• Collaborative learning
• Problem solving
• Team work
• Statistical reasoning
• Application of theory to practice
• Interpretation & analysis
• Critical thinking
• Synthesis of data and other information
• Evaluation of data and other information
• Using computer software
• Accessing data and other information from a range of sources