Note: This is an archived Handbook entry from 2015.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2015:Semester 1, Parkville - Taught on campus.
Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: To be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 80 hours at the Project organisation comprising a regular one day attendance each week and additional appointments as necessary; 36 hours of instruction and seminars |
Total Time Commitment:
Total 280 Hours
Admission to the Marketing Communications program. Subject must be completed in the final 100 points of the program.
|Recommended Background Knowledge:||
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
|Non Allowed Subjects:|| |
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
CoordinatorProf Simon Bell
Professor Simon Bell
The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry. This will be supported by seminar work equipping the students with knowledge of approaches, tools and techniques for completing the task and an understanding of report formats appropriate for conveying the results. During the practicum, in-depth work will be undertaken in identifying the scope, opportunities, constraints and recommendations of the exercise. Students will learn to work with unstructured and incomplete information in real business settings, to develop research and networks to support their enquiry, to work successfully in teams, to present their findings and seek and receive constructive feedback in a range of settings. Students will also be encouraged to plan, reflect and modify their approaches to improve the outcomes of their efforts in managing the business project.
On successful completion of this subject, students should be able to:
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
On successful completion of this subject, students should have improved the following generic skills:
|Links to further information:||http://culture-communication.unimelb.edu.au/|
150 point Master of Marketing Communications |
200 point Master of Marketing Communications
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