Note: This is an archived Handbook entry from 2015.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2015:Semester 1, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 36 hours (three hours per week) |
Total Time Commitment:
144 hours per semester, including self-directed study/research
Admission into MC-COMMGT Master of Commerce (Management), or MC-COMMKT Master of Commerce (Marketing), or PhD with coursework (Management and Marketing)
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
CoordinatorProf Liliana Bove
MBS @ Berkeley Street
Level 4, 198 Berkeley Street
Telephone: +61 3 8344 1670
The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. Topics may include the development of the marketing concept, impact of marketing strategy on firm performance, branding, market orientation, value co-creation, innovation and new product development, social media management, customer engagement, etc.
On successful completion of this subject a student should be able to:
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Doctor of Philosophy - Business and Economics |
Master of Commerce (Management)
Master of Commerce (Marketing)
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