Retail Management

Subject MKTG30006 (2015)

Note: This is an archived Handbook entry from 2015.

Credit Points: 12.5
Level: 3 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2015:

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 02-Mar-2015 to 31-May-2015
Assessment Period End 26-Jun-2015
Last date to Self-Enrol 13-Mar-2015
Census Date 31-Mar-2015
Last date to Withdraw without fail 08-May-2015


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 1 x 2 hour lecture and 1 x 1 hour tutorial per week
Total Time Commitment:

3 hours per week plus a minimum of 6 hours per week in self directed study

Prerequisites:

MKTG10001 Principles of Marketing.

Corequisites:

None

Recommended Background Knowledge:

Please refer to Prerequisites and Corequisites.

Non Allowed Subjects:

None

Core Participation Requirements:

For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Coordinator

Dr Michal Carrington

Contact

Email: michal.carrington@unimelb.edu.au

Subject Overview:

Retail Management examines one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local and global perspective. Specific topics include: the retailing landscape, retail stakeholders and responsibilities, retail strategy development, merchandise management, the customer experience and omni-channel retailing.

Learning Outcomes:

On successful completion of Retail Management, students should be able to:

• Explain the central role of retail in industrialised societies, and the impact of key market/retail trends upon this sector in the local and global contexts.

• Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders

• Understand and apply appropriate frameworks to develop high level retail marketing strategy, and identify the role of marketing strategies in the building of brand equity and shareholder value in the retail industry

• Evaluate the implementation of marketing strategy through the retail mix – including product and merchandise mix, pricing, location and store- design, promotions, and store management - to improve the total customer experience and retailer market competitiveness.

• Interpret retail problems and be capable of critically evaluating and applying appropriate retail management models and theories to generate strategic and tactical solutions

• Analyse how retail managers can make informed strategic choices in relation to managing channel partners, retail form (online vs. bricks and mortar), global sourcing, and managing staff to improve strategic outcomes.

Assessment:
  • A 2-hour end-of-semester examination (50%)
  • An individual assignment totalling no more than 1500 words due between Weeks 5 and 7 (15%)
  • A group assignment totalling not more than 2000 words per student due between Week 10 and 12 (25%)
  • Class participation throughout semester (10%)
Prescribed Texts:

You will be advised of prescribed texts by your lecturer.

Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:
  • High level of development: oral communication; written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; receptiveness to alternative ideas.

  • Moderate level of development: use of computer software; accessing data and other information from a range of sources.

  • Some level of development: statistical reasoning; synthesis of data and other information; evaluation of data and other information.

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