Note: This is an archived Handbook entry from 2015.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2015:Semester 1, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 36 |
Total Time Commitment:
144 hours per semester, including self-directed study and research
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
CoordinatorProf Bill Harley
Semester 1: firstname.lastname@example.org
This subject is intended to provide students who do not have a business background with grounding in the field of strategy. It will expose them to key themes, issues and theories of strategy, with a particular focus on the role of leadership in developing and implementing strategy for business success. There will be a strong emphasis on using theoretical knowledge to solve practical problems, which will be achieved through the use of case studies and discussion of contemporary business problems. Students who complete the subject should have a sound theoretical and applied understanding of the role of strategic leadership in business success. Topics covered will include: the role of strategy in business performance; the impact of environments on strategy; the role of leadership in strategy formulation and implementation; working with multiple stakeholders; strategic decision making; and leadership in corporate social responsibility.
Students who complete this subject will have:
|Prescribed Texts:|| |
Readings will be provided via the LMS. Students will be advised of readings.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
On successful completion of this subject, students should have improved the following generic skills:
150 point Master of Marketing Communications |
200 point Master of Marketing Communications
Download PDF version.