Note: This is an archived Handbook entry from 2015.
|Dates & Locations:|| |
This subject is not offered in 2015.
|Time Commitment:||Contact Hours: 2 hour seminar per week - total 24 hours |
Total Time Commitment:
Admission into MC-MKTCOMM - Master of Marketing Communications
|Recommended Background Knowledge:|| |
Previous study in Marketing, Media and Communications, Public Relations, Advertising or other similar cognate area.
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Professor Simon Bell
This subject will provide advanced practice in the field of marketing communications and will be delivered by industry experts (anticipated to be offered by a different expert in each iteration). This subject investigates cutting-edge marketing communications practice through a practitioner-led lecture program. Students will engage with case studies, strategies and topical issues raised by a range of leading practitioners in the field.
On successful completion of this subject, students should be able to:
A group project comprising:
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
On successful completion of this subject, students should have improved the following generic skills:
|Links to further information:||http://culture-communication.unimelb.edu.au/|
150 point Master of Marketing Communications |
200 point Master of Marketing Communications
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