Note: This is an archived Handbook entry from 2015.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2015:July, Parkville - Taught on campus.
September, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 30 hours |
Total Time Commitment: Not available
Admission into the Master of Business Administration.
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Businesses operate in a competitive environment. Although some business may not have competitors when they are first established, if they are successful competitors will come. Hence, it is necessary for a business to understand how it can achieve success and sustain that success in the competitive arena. This course is designed to provide the tools, concepts, and frameworks to both formulate and to execute a sustainable competitive advantage. The focus is not how to be better than your competitors but rather how to be unique or different than your competitors. This perspective allows for multiple “winners” in an industry each targeting a different set of customers as opposed to direct, head-to-head competition that is usually destructive to both competitors.
On completion of this subject, students should be able to:
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Master of Business Administration |
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