Master of Marketing

Course 294PN (2015)

Note: This is an archived Handbook entry from 2015.

Year and Campus: 2015 - Parkville
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Level: Graduate/Postgraduate
Duration & Credit Points: 162.50 credit points taken over 36 months part time.

Coordinator

Jim Frederickson

Contact

Program Services

programservices@mbs.edu

Course Overview:

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.

Learning Outcomes:

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.

Course Structure & Available Subjects:

The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.

Subject Options:

Required Subjects

Subject
Study Period Commencement:
Credit Points:
January, March, June, August, September
6.25
January, March, June, September
6.25
April, July, September
12.50
January, April, September
12.50
January, July, September
12.50
January, April, September
12.50
January, July, September
12.50
April, September
12.50

Electives

The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as:

PRODUCT MANAGEMENT

Subject
Study Period Commencement:
Credit Points:
January, June, September
12.50
Not offered in 2015
12.50
January, April, July, August, September
12.50
Entry Requirements:

1. In order to be considered for entry, applicants must have completed:

• an undergraduate degree; and

• two years of full-time work experience; and

• a personal statement outlining why they wish to be considered for the course.

Applicants are also required to nominate referees.

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

• prior academic performance; and

• the professional experience; and

• the personal statement; and

• the referee reports

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Admission and Selection into Course Policy [link].

4. Applicants are required to satisfy the university’s English language requirements for postgraduate courses [link]. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 6.5 [link] is required.

Note.

  • These programs are only available part-time and direct admission to the Master of Marketing is not usually permitted. Students who successfully complete the Graduate Diploma in Marketing may be eligible to progress to the Master of Marketing with 112.5 points credit (a weighted average mark of at least H2B (70%) is normally required).
  • Students who discontinue from the Master of Marketing but have successfully completed the requirements of the Graduate Diploma in Marketing will be eligible to receive the Graduate Diploma in Marketing as an exit award.
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Graduate Attributes: None

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