Note: This is an archived Handbook entry from 2014.
|Year and Campus:||2014 - Parkville|
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Duration & Credit Points:||25 credit points taken over 6 months part time.|
Professor Simon Bell
School of Melbourne Custom Programs
Level 3, 442 Auburn Road
Hawthorn VIC 3122
Phone - 9810 3245
The subjects of the Specialist Certificate in Strategic Marketing have been designed to provide you with the strategic marketing capabilities that are essential for the superior performance of your marketing function and organisation. The courses will also update and deepen your existing marketing strategy capabilities.
On successful completion of this program, students should be able to:
|Course Structure & Available Subjects:||
The 25 points will now be made up of four (4) electives from the following Executive Education Open Programs:
|Subject Options:|| |
Study Period Commencement:
1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criteria –
• An undergraduate degree or equivalent qualification, plus at least 5 years of documented, relevant professional experience; or
2. The Selection Committee may conduct interviews and tests and may call for referee reports or employer references to elucidate any of the matters referred to above.
|Core Participation Requirements:||
The Specialist Certificate in Strategic Marketing welcomes applications from students with disabilities. It is University and degree policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student’s participation in the degree.
For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this course are articulated in the Course Overview, Objectives and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this course are encouraged to discuss this matter with a Faculty Student Adviser and the Disability Liaison Unit: http://www.services.unimelb.edu.au/disability/
|Further Study:|| |
Students can articulate to the Master of Enterprise (Executive)
|Professional Accreditation:|| |
|Links to further information:||http://fbe.unimelb.edu.au/execed/degrees/specialist_certificate_in_strategic_marketing|
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