Note: This is an archived Handbook entry from 2014.
|Year and Campus:||2014 - Parkville|
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Duration & Credit Points:||50 credit points taken over 12 months part time.|
Professor Bryan Lukas
MBS @ Berkeley Street
Level 4, 198 Berkeley Street
Telephone: +61 3 8344 1670
The Graduate Certificate in Communication and Customer Strategy is designed especially for students from any disciplinary background who wish to develop their abilities around communications and consumer strategies or who are working in the marketing field but have not completed any formal study in the area. The course is based on consumer behaviour and communication theories and is designed around highly practical course content. The expected outcome is to make students of the course proficient in communicating effectively business, brand and product messages to potential target markets and segments, and in developing strategies to improve buying behaviour, customer loyalty and customer satisfaction.
Graduates of this degree will develop individual capacity to develop communications for organisations and devise strategies to influence consumer behaviour.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
|Course Structure & Available Subjects:||
Students enrolled in the Graduate Certificate in Communication and Customer Strategy will need to successfully complete four 12.5 point subjects, comprised of 1 core and 3 elective subjects, over a maximum of two-years (or four semesters) part-time.
|Subject Options:|| |
One core subject (to be completed in the first semester of enrolment):
Study Period Commencement:
Semester 1, Semester 2
Three elective subjects selected from:
Study Period Commencement:
Summer Term, Semester 1
1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criteria:
2. The Selection Committee may conduct interviews and tests and call for referee reports and employer references to elucidate any of the matters referred to above.
|Core Participation Requirements:||
The Faculty of Business and Economics welcomes applications from students with disabilities. It is University and Faculty policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student’s participation in the Faculty’s programs.
The BCom and Masters degrees of the Faculty of Business and Economics equip graduates with the knowledge and technical skills necessary to understand and participate in the modern business world. The degrees include the following academic requirements for study:
(1) The ability to explain and evaluate concepts, theories, institutional arrangements and operations of modern mixed economies;
All students of the Faculty’s courses must possess intellectual, ethical, and emotional capabilities required to participate in the full curriculum and to achieve the levels of competence required by the Faculty. Candidates for the BCom degree and for FBE Masters degrees must have abilities and skills in communication; in conceptual, integrative, and quantitative dimensions; and in behavioural and social dimensions.
I. Communication: The student must be able to communicate effectively and efficiently in oral and/or written form. A student must have the ability to clearly and independently communicate knowledge and application of a discipline, principles or practices during assessment tasks, and in some discipline streams.
II. Intellectual‐Conceptual, Integrative and Quantitative Abilities: The student is expected to have the ability to develop problem‐solving skills and demonstrate the ability to establish study plans and priorities. These abilities include measurement, calculation, reasoning, analysis, and synthesis. Problem solving requires all of these intellectual abilities. Students should also have the ability to comprehend complex disciplinary and cross disciplinary information related to the BCom and Masters degrees.
III. Behavioural and Social Attributes: A student must possess behavioural and social attributes that enable them to participate in a complex learning environment and the emotional health required for full utilisation of his/her intellectual abilities. Students are required to take responsibility for their own participation and learning. They also contribute to the learning of other students in collaborative learning environments, demonstrating interpersonal skills and an understanding of the needs of other students. Assessment may include the outcomes of tasks completed in collaboration with other students. Integrity, concern for others, interpersonal skills, interest, and motivation are all personal qualities that are deemed necessary for students enrolled in FBE courses.
Students who feel their disability will prevent them from participating in tasks involving the inherent academic requirements of the BCom and FBE Masters courses are encouraged to contact the Disability Liaison Unit. Adjustments can be provided to minimise the impact of a disability, but students should participate in the course in an independent manner.
On successful completion of this course, students will be:
On successful completion of this program, students should have enhanced their skills in:
This program is no longer available for entry from 2014.
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