Note: This is an archived Handbook entry from 2013.
|Dates & Locations:|| |
This subject is not offered in 2013.
|Time Commitment:||Contact Hours: not available |
Total Time Commitment: Not available
|Recommended Background Knowledge:|| |
Media & Communication, Politics and International Studies or Public Policy at Undergraduate level
|Non Allowed Subjects:|| |
100-577 Strategic Political Communication
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
Assoc. Prof. Sally Young:
This subject examines the strategies used by political actors to communicate with a focus on political, public and government communication. The subject provides a critical review of key aspects of contemporary theory and research in political communications including theories of public information, political oratory, propaganda and persuasion techniques. It examines a range of interconnected issues concerning the politics/mass media relationship including: the interaction of media practice and political strategies. theories of democracy and the media. news management and political journalism. and media and political influence. The main focus is on traditional political actors (politicians, political parties, election candidates and governments) but this subject also explores the communicative activities of social movements and groups outside traditional mainstream politics including their use of communication technologies to mobilize support for their campaigns. Students will explore areas such as political reporting, election campaigning and political marketing at an advanced level. On completion of this subject students should have developed a strong grasp of the major thematic issues in the fast-growing area of strategic communication.
A project consisting of 1000 words (20%) due during the intensive period, and a written essay of 4000 words (80%) due in the examination period.
Hurdle Requirement: As this is an Intensively-taught subject, Lecture/Seminar attendance is compulsory on all 4 days. Regular participation in class is required.
Assessment that is submitted after the due date and up to 10 working days late without an approved extension will be marked on a pass/fail basis only. Assessment that is submitted later than 10 working days will not be accepted or marked. In-class tasks missed without approval will not be marked. All pieces of written work must be submitted to pass this subject..
|Prescribed Texts:|| |
A subject reader will be available for purchase from the University Bookshop.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Bachelor of Arts (Honours)(Media and Communications) |
100 Point Master of Global Media Communication |
100 Point Master of Public Policy and Management
150 Point Master of Global Media Communication
150 Point Master of Public Policy and Management
200 Point Master of Global Media Communication
200 Point Master of Public Policy and Management
Media and Communications
Public Policy and Management
Public Policy and Management
Download PDF version.