Note: This is an archived Handbook entry from 2013.
|Dates & Locations:|| |
This subject is not offered in 2013.
|Time Commitment:||Contact Hours: 2.5 |
Total Time Commitment:
Admission to the postgraduate certificate, postgraduate diploma or fourth year honours in media and communication, Master of Global Media Communication, postgraduate diploma publishing and communications, or Master of Publishing and Communications.
|Recommended Background Knowledge:|| |
|Non Allowed Subjects:||
Students who have previously undertaken 100-419 Public Relations and Corporate Power are not eligible to enrol in this subject.
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
This subject provides theoretical insights into and practical accounts of public relations today. Lectures begin with a practical account from an industry professional of a public relations function, such as stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This is followed by an examination from a theoretical perspective and in relation to ethical considerations. With the help of case studies and theoretical frameworks, we will situate the role, issues and challenges of public relations in a historical, socio-political and global context.
Students who complete this subject will:
A 15 minute class presentation equivalent to 1000 words 20% (due during the semester), a case study report of 2000 words 40% (due mid-semester), a written essay of 2000 words based on the case plan 40% (due in the examination period). Students are required to attend a minimum of 80% (or 10 out of 12) classes in order to qualify to have their written work assessed. Any student who fails to meet this hurdle without valid reason will not be eligible to pass the subject. All required written work must be submitted in order to pass the subject. Essays submitted after the due date without an extension will be penalised 2% per day. Essays submitted after two weeks of the assessment due date without a formally approved application for special consideration or an extension will only be marked on a pass/fail basis if accepted.
|Prescribed Texts:|| |
A subject reader will be available.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Students who successfully complete this subject will:
Postgraduate Diploma in Arts (Editing and Communications) |
Postgraduate Diploma in Arts (Media and Communication)
150 Point Master of Global Media Communication |
150 Point Master of Publishing and Communications
200 Point Master of Global Media Communication
200 Point Master of Publishing and Communications
Media and Communication
Download PDF version.