Note: This is an archived Handbook entry from 2012.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2012:Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 24 hours (6 hours x 4 days) |
Total Time Commitment:
Must be enrolled in the Master of Journalism program.
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
CoordinatorDr Margaret Simons
The Graduate School of Humanities and Social Sciences
This subject focuses on how journalists manage money, audiences and people. It will enable students to gain a greater understanding of the managerial and business aspects of news, thereby equipping them to both navigate their own careers in a world of changing business models, and supporting the development of skills and knowledge that will allow them to exercise leadership. This subject will cover key aspects of budget management, business plan development, understanding audiences and market share, designing and interpreting research data, public accountability and engagement, human resource management, recruitment and staff development. It also considers how journalists create a personal brand in a fracturing media landscape and how they develop an entrepreneurial spirit, which is both a mindset and a problem-solving skill set.
Students who successfully complete this subject should:
•demonstrate an advanced understanding of the managerial and business aspects of news production;
•have a sound grasp of the principles related to managing money, audiences and people;
•demonstrate skills and knowledge related to the exercise of leadership in journalism;
•have a thorough understanding of the state of the journalism industry today and where it is heading in the years to come;
•demonstrate a high-level of written and oral communication skills and;
•be equipped to develop new and innovative forms of journalism practice
A project consisting of 1,000 words (20%) due during the intensive period, and written work consisting of 4,000 words (80%) due in the examination period.
A subject reader will be available for purchase from the University Bookshop.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Links to further information:||http://graduate.arts.unimelb.edu.au/mcp/master-of-journalism.html|
Master of Journalism |
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