Note: This is an archived Handbook entry from 2012.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2012:March, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 24 hours of lectures/seminars/workshops |
Total Time Commitment: Not available
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||Attendance at all classes (tutorial/seminars/practical classes/lectures/labs) is obligatory. Failure to attend 80% of classes will normally result in failure in the subject.|
CoordinatorMs Kerry Ellerington
ContactEducation Student Centre
|Subject Overview:||This subject examines the ways in which language is used to achieve particular marketing ends. Topics include international markets, international branding, channels of international marketing, e-marketing, policy environment for international marketing, the cultural semiotics of language choice, and the relationship between text and visual language.|
|Objectives:||On completion of this subject, students should be able to: |
|Assessment:||Essay: 1500 words (40 per cent), due week 7 |
Essay/Report: 2500 words (60 per cent), due week 14
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Master of English as an International Language |
Download PDF version.