Language and International Marketing

Subject EDUC90056 (2012)

Note: This is an archived Handbook entry from 2012.

Credit Points: 12.50
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2012:

March, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 24 hours of lectures/seminars/workshops
Total Time Commitment: Not available
Prerequisites: None
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements: Attendance at all classes (tutorial/seminars/practical classes/lectures/labs) is obligatory. Failure to attend 80% of classes will normally result in failure in the subject.


Ms Kerry Ellerington


Education Student Centre
Subject Overview: This subject examines the ways in which language is used to achieve particular marketing ends. Topics include international markets, international branding, channels of international marketing, e-marketing, policy environment for international marketing, the cultural semiotics of language choice, and the relationship between text and visual language.
Objectives: On completion of this subject, students should be able to:
  • understand some of the factors influencing international marketing;
  • recognise the features of different kinds of international marketing;
  • be able to analyse the linguistic strategies in chosen international marketing campaigns; and
  • be able to monitor and/or design international marketing campaigns with a cultural awareness of their likely impact.
Assessment: Essay: 1500 words (40 per cent), due week 7

Essay/Report: 2500 words (60 per cent), due week 14
Prescribed Texts: None
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Related Course(s): Master of English as an International Language

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