Note: This is an archived Handbook entry from 2012.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2012:Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: 36 hours: 1 x 3 hour seminar per week |
Total Time Commitment: Not available
Admission into MC-ARCH2Y Master of Architecture (stream 2).
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
CoordinatorDr Peter Raisbeck
Environments and Design Student Centre
Ground Floor, Baldwin Spencer (building 113)
Phone: 13 MELB (13 6352)
The course is designed to prepare students as strategic decision-makers and leaders in the architectural profession in Australia and internationally.
The course generally covers the AACA National Competency Standards (2008) in the area of Unit 4 Practice Management: Elements 4.1.1-4.1.5.
The subject recognises that future success for architecture graduates will require not only design skills but the capacity to compete in a complex global marketplace. In order to meet the challenges and opportunities of a complex future this subject presents a range of interlinked concepts and topics. Strategic analysis and formulation, branding, marketing, operational management, scenario planning and financial forecasting.
In order to synthesise these diverse concepts, the central task of the course is to develop a comprehensive business plan for an architectural start-up in a selected city. The subject will give students an understanding of how to establish a practice, position for competitive advantage and maximise growth in the early stages of architectural practices.
At the conclusion of the course students should be able to:
Assignment 1 (Value proposition), due Week 4, 15%
|Prescribed Texts:|| |
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Generic skills are the skills that are transferable and useful outside the requirements of a subject or a defined discipline. Particular attention is given, both in lecture and assignment content, to the development of the following abilities:
|Links to further information:||http://www.msd.unimelb.edu.au/|
Enrolments in the subject are limited; selection into quota subjects is based on academic merit.
Master of Architecture |
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