Note: This is an archived Handbook entry from 2011.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2011:May, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: This subject will be taught as an intensive program from 9.00am to 5.00pm on 7, 8, 14 & 15 May 2011. |
Total Time Commitment: Not available
|Recommended Background Knowledge:||Public Policy or Politics and International Studies at Undergraduate level|
|Non Allowed Subjects:||166-526 Managing Communications and the Media|
|Core Participation Requirements:||For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/|
CoordinatorDr Denis Muller
ContactMr. Denis Muller firstname.lastname@example.org
This is a skills rather than a theoretical subject. It has two themes: how to understand and manage the media from the perspective of a communications manager, and how to build a communications strategy into the development of policy. While it is designed mainly for people working or hoping to work in the public sector, it is relevant too to the private sector, NGOs and the not-for-profit sector. It begins by outlining press theory and the accountability and ethical systems within which the Australian media operate. It then deals with how the media operate, how they make decisions, and how these operational realities can be effectively managed. The second part of the course deals with stakeholder management, creation of key messages and building of a media strategy. Skills such as writing of media materials and use of public opinion research are taught.
Students who successfully complete this subject should...
A communications strategy of 5000 words, including some media materials and the outline of a research plan (due during the examination period).
Hurdle Requirement: As this is an Intensively-taught subject, Lecture/Seminar attendance is compulsory on all 4 days. Students who fail to meet this hurdle requirement will be deemed ineligible to submit the final piece of assessment for this subject. Regular participation in class is required.
Assessment submitted late without an approved extension will be penalised at 2% per working day. In-class tasks missed without approval will not be marked. All pieces of written work must be submitted to pass this subject.
|Prescribed Texts:|| |
Readings will be available via the subject's LMS site.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Master of Public Policy and Management (Coursework) |
Master of Social Policy
Postgraduate Certificate in Arts (Public Policy and Management)
Governance, Policy and Communication
Public Policy and Management
Public Policy and Management
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