Note: This is an archived Handbook entry from 2011.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2011:Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: One 3-hour seminar per week |
Total Time Commitment: Not available
|Prerequisites:|| MKTG90004 Marketing Management |
Study Period Commencement:
Summer Term, Semester 1, Semester 2
|Recommended Background Knowledge:||Please refer to Prerequisites and Corequisites|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry. |
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the brain systems, research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for marketing planning; applications of tools and insights from the cognitive neurosciences for advertising research and development, and ethical considerations associated with use of brain imaging technology for marketing research.
On successful completion of this subject students should be able to:
You will be advised of prescribed texts by your lecturer.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
On successful completion of this subject, students should have improved the following generic skills:
Graduate Certificate in Communication and Customer Strategy |
Master of Management (Marketing)
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