Note: This is an archived Handbook entry from 2011.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2011:Semester 2, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: One 2-hour lecture and a 1-hour tutorial per week |
Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
325-211 Principles of Marketing
|Recommended Background Knowledge:||Please refer to Prerequisites and Corequisites.|
|Non Allowed Subjects:||Students may not gain credit for both 325-309 Global Marketing and MKTG20009 Global Marketing.|
|Core Participation Requirements:||
For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
CoordinatorMr Hugh Gundlach
|Subject Overview:||This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.|
On successful completion of this subject, students should be able to:
A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
|Prescribed Texts:||You will be advised of prescribed texts by your lecturer.|
|Breadth Options:|| |
This subject potentially can be taken as a breadth subject component for the following courses:
You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Notes:||Students may not gain credit for both 325-309 Global Marketing and MKTG20009 Global Marketing.|
Bachelor of Engineering (Mechatronics) and Bachelor of Computer Science |
U21 Certificate in Global Issues
U21 Diploma in Global Issues
|Related Breadth Track(s):||
Marketing Strategy |
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