Business Tools: The Market Environment

Subject BUSA90471 (2011)

Note: This is an archived Handbook entry from 2011.

Credit Points: 12.50
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2011:

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: Intensive teaching
Total Time Commitment: Not available
Prerequisites: Students must have completed the following subject before enrolling in 600-622 Business Tools: The Market Environment.
Study Period Commencement:
Credit Points:
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website:


Melbourne Graduate School of Science
Faculty of Science
The University of Melbourne

Tel: + 61 3 8344 6404
Fax: +61 3 8344 5803

Subject Overview: This subject will give an overview of the tools that businesses use to manage their external environment. The subject addresses three main areas: negotiation skills, marketing and competitivestrategy. Students will use case studies and simulations to practice negotiation skills. Topics in marketing will include an overview of brands, creating a marketing plan and understanding customers. Finally the competitive strategy component of the subject will focus on the topics of gains from trade, how to price and how to understand and change the competitive environment.
Objectives: The aim of this subject is to give students an understanding of the external environment in which businesses operate. Topics are chosen to build skills and understanding in negotiating with others, understanding consumers and responding with appropriate marketing materials and being able to analyse the competitive nature of the market in which the business operates.
  • Syndicate group assessments totalling 3,000 words or equivalent (60%), commencing in class 1 (submitted materials may include interim proposals, presentation, report); and
  • a 3-hour end of subject examination (40%).
Prescribed Texts: None
Recommended Texts: None
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

Generic skills gained from this subject include:

  • leading and participating in teams (including members from diverse cultural backgrounds), managing, persuading and influencing others;
  • demonstrating the breadth of knowledge gained in an inter-disciplinary approach;
  • applying advanced analysis, business communication and leadership skills in business and professional practice;
  • developing the ability to exercise critical judgement, be capable of rigorous and independent thinking, be able to account for their decisions and adopt a problem solving approach;
  • high level written report presentation skills;
  • oral communication and presentation skills; and
  • time management and self-management skills.
Related Course(s): Master of Biotechnology
Master of Operations Research and Management Science
Master of Science (Botany)
Master of Science (Chemistry)
Master of Science (Epidemiology)
Master of Science (Geography)
Master of Science (Information Systems)
Related Majors/Minors/Specialisations: Environmental Science
Environmental Science

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