Property Agency and Marketing (PG)

Subject ABPL90314 (2011)

Note: This is an archived Handbook entry from 2011.

Credit Points: 12.50
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2011:

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 3 hours per week
Total Time Commitment: 120 hours
Prerequisites: In order to enrol in this subject, students must either complete the following two prerequisite subjects:
Study Period Commencement:
Credit Points:
OR the following four prerequisite subjects:
Study Period Commencement:
Credit Points:
Corequisites: None specified
Recommended Background Knowledge: None specified
Non Allowed Subjects: The following is a non-allowed subject:
Core Participation Requirements: For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this course are articulated in the Course Description, Course Objectives and Generic Skills of this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website:


Dr Christopher Heywood


Environments and Design Student Centre
Ground Floor, Baldwin Spencer (building 113)

Phone: 13 MELB (13 6352)

Subject Overview: This subject aims to give students an understanding of the processes and issues relating to the transfer of freehold and leasehold interests in property with a commercial agency focus within the current legal and market context. The subject will be presented under three main themes:
  1. real estate agency structures - legislation and agency practice, licensing, codes of ethics, consumer protection;
  2. the management of an agency practice including trust accounts;
  3. marketing and markets.
Objectives: On completion of the subject students should be able to:
  • understand the role of the real estate agent in the Victorian property market context;
  • detail the procedures involved in undertaking a sale by private treaty and by auction;
  • be aware of the legal, financial, economic and managerial aspects of agency practice;
  • access, interpret and communicate property market transaction data.
  • One two hour examination at the end of semester (50%)
  • Two assignments (50%) totalling not more than 3000 words due in week 6 and week 11

A minimum grade of 40% must be achieved in the final examination to pass the subject.
Prescribed Texts: None specified
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills: On completion of the subject students should have developed the following skills and capabilities:
  • analytical skills - an enquiring and analytical approach to the conduct of real estate agency and marketing practice;
  • communication skills - an enhanced ability to communicate agency outcomes in written and oral presentations;
  • problem solving skills - an increased body of knowledge associated with resolution of contemporary issues and practices in property markets and agency contexts;
  • team working skills - an enhanced ability to generate and communicate property agency and marketing outcomes at an appropriate academic and professional standard.

Related Course(s): Master of Property
Master of Property

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