Preparing, Promoting and Presenting

Subject VISM30013 (2010)

Note: This is an archived Handbook entry from 2010.

Credit Points: 12.50
Level: 3 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2010:

Semester 2, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: A 1-hour lecture and a 2-hour tutorial per week
Total Time Commitment: 3 contact hours/week , 6 additional hours/week. Total of 9 hours per week.
Prerequisites: Usually 25 points of second year creative arts or arts subjects.
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects:

760-390 Preparing Promoting Presenting (former course code)

Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the 3 Disability Liaison Unit website : 4

Subject Overview:

This subject surveys modes of communication in which arts managers must engage from normal business messages to preparing collateral for purposes of promotion. Students will be encouraged to develop a critical and analytical perspective on the effectiveness of selected materials in achieving their intended outcome.

Objectives: Students who successfully complete this subject will:
  • understand the processes and techniques associated with presentation and promotion in the arts industry;
  • understand the relationship of product-development to production and to promotional strategies;
  • understand the role of stake holders in the communication networks peculiar to different art forms;
  • identify specific strategies for specific audiences and art product.
Assessment: An individual class presentation and written report of 2000 words at 3rd year level or 2250 words at 4th year level 50% (due mid-semester), and a group project presentation and a written report of 2000 words at 3rd year level and 2750 words at 4th year level 50% (due end of semester).
Prescribed Texts: To be advised
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills: Students who complete this subject will be able to:
  • work successfully with peers;
  • demonstrate advanced communication skills;
  • access a broad range of resource material, including traditional text and electronic media;
  • manage time effectively in the completion of a self-directed research project;
  • demonstrate the ability and self-confidence to comprehend complex concepts.
Notes: Formerly available as 760-390. Students who have completed 760-390 are not eligible to enrol in this subject.
Related Course(s): Bachelor of Creative Arts
Bachelor of Creative Arts and Bachelor of Music
Diploma in Creative Arts

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