Note: This is an archived Handbook entry from 2010.
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2010:July, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: Total 24 hours (intensive) |
Total Time Commitment: Total 120 hours
|Recommended Background Knowledge:||none|
|Non Allowed Subjects:||none|
|Core Participation Requirements:||For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this course are articulated in the Course Description, Course Objectives and Generic Skills of this entry. |
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
|Subject Overview:||This subject introduces students to the fundamentals of successful communication in professional contexts. It focuses on both written and oral communications and canvases the full range of contemporary communications skills and media. These include public speaking and presentation skills, communication for leadership, negotiation and conflict resolution skills, communication skills for electronic and print local and mass media, graphic communication, interpersonal communication, cross-cultural communication, public relations skills, and legal considerations, in a range of forms such as electronic documents, project reports, media releases, letters, presentations, advertising and promotional copy, and marketing and public relations documents. The subject equips students with a critical understanding of the role of communications within and between organisations, and with practical tools of effective communication, with a particular emphasis on leadership.|
|Assessment:||Development and presentation of an organisational report, 2000 words, 40 per cent (due during teaching period). Evaluation of an existing communications strategy, 3000 words, 60 per cent (due 2 weeks after end of teaching period).|
|Prescribed Texts:|| |
Eunson, Baden, (2008) C21: Communicating in the 21 st Century, 2 ed, Milton, Qld: Wiley.
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
100 point program - full time over 12 months |
200 point program - full time over 18 months
200 point program - full time over 24 months
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