Principles of Marketing

Subject MKTG10001 (2010)

Note: This is an archived Handbook entry from 2010.

Credit Points: 12.50
Level: 1 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2010:

Summer Term, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Semester 2, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks
Total Time Commitment: Not available
Prerequisites: None
Corequisites: None
Recommended Background Knowledge: Please refer to Prerequisites and Corequisites.
Non Allowed Subjects: Students may not gain credit for both 325-211 Principles of Marketing and 325-104 Principles of Marketing.
Core Participation Requirements:

For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Coordinator

Dr Angela Paladino, Prof Bryan Lukas, Prof Simon Bell

Contact

Summer: a.paladino@unimelb.edu.au

Semester 1: blukas@unimelb.edu.au

Semester 2: simonb@unimelb.edu.au

Subject Overview:

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Objectives:

On completion of this subject, students should:

1) Have knowledge and comprehension of basic theories and models within marketing

2) Be able to analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others

3) Be capable of applying major theories and models to marketing problems presented in case studies and assignments.
Assessment: A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
Prescribed Texts: You will be advised of prescribed texts by your lecturer.
Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:
  • High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.

  • Moderate level of development: oral communication; receptiveness to alternative ideas.
  • Some level of development: use of computer software
Notes: Students may not gain credit for both 325-211 Principles of Marketing and 325-104 Principles of Marketing.
Related Course(s): Graduate Diploma in Management Studies

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