Note: This is an archived Handbook entry from 2009. Search for this in the current handbook
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2009:Semester 2, - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: Two 1-hour lectures and one 1-hour tutorial per week |
Total Time Commitment:
|Recommended Background Knowledge:||-|
|Non Allowed Subjects:||-|
|Core Participation Requirements:||-|
CoordinatorDr Jeremy John Apsey
The subject examines one of the most important sectors, in terms both of sales and employment, in contemporary industrial nations. It provides an overview of retailing from a marketing and managerial perspective. It examines the development of retailing and the characteristics of the retail industry in a variety of countries. It also examines the internationalisation of retailing and considers emerging trends. Specific topics include: merchandising planning, control and distribution; pricing of retail merchandise; selling and sales promotion; store location, layout and presentation; the analysis and evaluation of retail strategies; buying for different retail markets; consumers and the shopping experience; lifestyle merchandising; the influence of developing technologies on the merchandise planning process (including databases and electronic data input); customer relationship management in retail organisations; the supply chain and the buying process.
A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
|Prescribed Texts:||Berman and Evans, Retail Management: A Strategic Approach. (9th edn), Prentice Hall, 2004.|
|Breadth Options:|| |
This subject potentially can be taken as a breadth subject component for the following courses:
You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
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