Note: This is an archived Handbook entry from 2009. Search for this in the current handbook
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2009:Summer Term, - Taught on campus.
Semester 1, - Taught on campus.
Semester 2, - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks |
Total Time Commitment: Not available
|Recommended Background Knowledge:||-|
|Non Allowed Subjects:||-|
|Core Participation Requirements:||-|
CoordinatorDr Angela Paladino
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
On completion of this subject, students should: 1) Have knowledge and comprehension of basic theories and models within marketing 2) Be able to analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others 3) Be capable of applying major theories and models to marketing problems presented in case studies and assignments.
|Assessment:||A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).|
|Breadth Options:|| |
This subject potentially can be taken as a breadth subject component for the following courses:
You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Notes:||Students may not gain credit for both 325-211 Principles of Marketing and 325-104 Principles of Marketing.|
Graduate Diploma in Management Studies |
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