Master of Applied Commerce (Marketing)

Course 286-AL (2009)

Note: This is an archived Handbook entry from 2009. Search for this in the current handbook

Year and Campus:	2009
Fees Information:	Subject EFTSL, Level, Discipline & Census Date
Level:	Graduate/Postgraduate

Contact

Melbourne Graduate School of Management

http://ecom-unimelb.custhelp.com

Course Overview:	This course aims to provide graduates with a comprehensive advanced grounding in core business areas, with an in-depths specialist training in marketing.
Objectives:	On successful completion of this course, students should be able to: Analyse the fundamental principles involved in managing consumers and brands; Explain the critical importance of marketing management, marketing research, branding, consumer behaviour, promotion and communications and services marketing for superior business performance; Apply marketing principles by conducting an in-depth marketing plan project, using a real-world company as an example; Synthesise schools of thought in all marketing disciplines; and Critically evaluate a marketing plan. On successful completion of this course, students should be able to demonstrate the following attributes and skills: Solving complex marketing problems; Accessing empirical and theoretical research from various sources; Team work; Analysis and synthesis of information; and Oral and written communication skills.
Course Structure & Available Subjects:	The Master of Applied Commerce (Marketing) 16 Subject Program consists of sixteen semester-length subjects comprising two fundamentals subjects, six business foundation subjects, five marketing subjects and three additional elective subjects.
Subject Options:	Two fundamentals subjects: Two Master of Management foundation subjects as approved by the Program Director. Students who have completed appropriate undergraduate study may be exempted (not credited) from undertaking these fundamentals subjects. Six core business foundation subjects: Subject Study Period Commencement: Credit Points: 306-660 Accounting for Decision Making Summer, Semester 1, Semester 2 12.500 316-660 Managerial Economics Semester 1, Semester 2 12.500 325-640 Marketing Management Summer, Semester 1, Semester 2 12.500 325-663 Human Resource Management Semester 1, Semester 2 12.500 Select ONE of the following two subjects: Subject Study Period Commencement: Credit Points: 306-662 Information Processes & Control Semester 1, Semester 2 12.500 333-692 Financial Decision Making Semester 1, Semester 2 12.500 Select ONE of the following two subjects: Subject Study Period Commencement: Credit Points: 316-661 Quantitative Methods for Business Semester 1, Semester 2 12.500 316-802 Macroeconomics for Managers Semester 1, Semester 2 12.500 Five marketing subjects selected from: Subject Study Period Commencement: Credit Points: 325-634 Public Relations Management Semester 1 12.500 325-660 Marketing Plans and Strategy Semester 2 12.500 325-661 Brand Management Summer, Semester 2 12.500 325-665 Internet Marketing Semester 2 12.500 325-666 Customer Behaviour Semester 1 12.500 325-667 Advertising Semester 1 12.500 325-671 Business to Business Marketing Semester 2 12.500 325-680 Marketing Research Semester 2 12.500 325-681 International Marketing Management Summer, Semester 1 12.500 Three additional elective subjects: Three additional elective subjects selected from the Melbourne GSM's postgraduate offerings with the permission of the Academic Director of the Program.
Entry Requirements:	An undergraduate degree in any discipline, or equivalent. Completion of the Graduate Management Admissions Test (GMAT) Personal Statement
Core Participation Requirements:	For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry. It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Graduate Attributes:	None
Notes:	*Please note: Entry to the Master of Applied Commerce (Marketing) will not be available from Semester 1, 2009.* Assessment Students must pass all sixteen subjects to qualify for the Master in Applied Commerce (Marketing) 16 Subject Program. Graduate Diploma in Applied Commerce Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their students, may be eligible to exit with a Graduate Diploma in Applied Commerce. Students must have successfully completed four core subjects and four elective subjects, and be in good standing to be eligible to be awarded the Graduate Diploma in Applied Commerce. Graduate Certificate in Applied Commerce Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Certificate in Applied Commerce. Students must have successfully completed three core subjects and one elective subject, and be in good standing to be awarded the Graduate Certificate in Applied Commerce. Students who are enrolled in the 16 subject streams of any of the Master of Applied Commerce programs must have successfully completed the two fundamentals subjects, in addition to the above requirements to be eligible for the award of the Graduate Diploma or Graduate Certificate.

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