Master of Applied Commerce (Marketing)

Course 286-AL (2009)

Note: This is an archived Handbook entry from 2009. Search for this in the current handbook

Year and Campus: 2009
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Level: Graduate/Postgraduate

Contact

Melbourne Graduate School of Management

http://ecom-unimelb.custhelp.com

Course Overview: This course aims to provide graduates with a comprehensive advanced grounding in core business areas, with an in-depths specialist training in marketing.
Objectives: On successful completion of this course, students should be able to:
  • Analyse the fundamental principles involved in managing consumers and brands;
  • Explain the critical importance of marketing management, marketing research, branding, consumer behaviour, promotion and communications and services marketing for superior business performance;
  • Apply marketing principles by conducting an in-depth marketing plan project, using a real-world company as an example;
  • Synthesise schools of thought in all marketing disciplines; and
  • Critically evaluate a marketing plan.

On successful completion of this course, students should be able to demonstrate the following attributes and skills:

  • Solving complex marketing problems;
  • Accessing empirical and theoretical research from various sources;
  • Team work;
  • Analysis and synthesis of information; and
  • Oral and written communication skills.
Course Structure & Available Subjects: The Master of Applied Commerce (Marketing) 16 Subject Program consists of sixteen semester-length subjects comprising two fundamentals subjects, six business foundation subjects, five marketing subjects and three additional elective subjects.
Subject Options: Two fundamentals subjects: Two Master of Management foundation subjects as approved by the Program Director.

Students who have completed appropriate undergraduate study may be exempted (not credited) from undertaking these fundamentals subjects.

Six core business foundation subjects:
Subject
Study Period Commencement:
Credit Points:
Summer, Semester 1, Semester 2
12.500
Semester 1, Semester 2
12.500
Summer, Semester 1, Semester 2
12.500
Semester 1, Semester 2
12.500

Select ONE of the following two subjects:

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
12.500
Semester 1, Semester 2
12.500

Select ONE of the following two subjects:

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
12.500
Semester 1, Semester 2
12.500


Five marketing subjects selected from:
Subject
Study Period Commencement:
Credit Points:
Summer, Semester 2
12.500
Semester 2
12.500
Semester 1
12.500
Semester 1
12.500
Semester 2
12.500
Summer, Semester 1
12.500


Three additional elective subjects:

Three additional elective subjects selected from the Melbourne GSM's postgraduate offerings with the permission of the Academic Director of the Program.
Entry Requirements:

An undergraduate degree in any discipline, or equivalent.

Completion of the Graduate Management Admissions Test (GMAT)

Personal Statement

Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Graduate Attributes: None
Notes:

Please note: Entry to the Master of Applied Commerce (Marketing) will not be available from Semester 1, 2009.

Assessment
Students must pass all sixteen subjects to qualify for the Master in Applied Commerce (Marketing) 16 Subject Program.

Graduate Diploma in Applied Commerce
Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their students, may be eligible to exit with a Graduate Diploma in Applied Commerce. Students must have successfully completed four core subjects and four elective subjects, and be in good standing to be eligible to be awarded the Graduate Diploma in Applied Commerce.

Graduate Certificate in Applied Commerce
Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Certificate in Applied Commerce. Students must have successfully completed three core subjects and one elective subject, and be in good standing to be awarded the Graduate Certificate in Applied Commerce.

Students who are enrolled in the 16 subject streams of any of the Master of Applied Commerce programs must have successfully completed the two fundamentals subjects, in addition to the above requirements to be eligible for the award of the Graduate Diploma or Graduate Certificate.

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