Managing Markets

Subject 208-724 (2009)

Note: This is an archived Handbook entry from 2009. Search for this in the current handbook

Credit Points: 12.50
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2009:

June, - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: This subject is taught using multimedia teaching techniques and is based around business case studies.
Total Time Commitment: Not available
Prerequisites: None
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements: Students must be able to perform word processing and have a reasonable understanding of the Internet and the University's Learning Management System.


Ms Ros Gall
Subject Overview:

This subject teaches the concepts and skills required to manage the marketing function within any organisation. Students learn to analyze markets, select targets and develop product, price, promotion and distribution strategies for businesses. The subject will include contemporary and comprehensive case studies from both North America and Australia.

Objectives: The object of this subject is to develop and extend the student's understanding of the marketing function with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships through the use of target marketing and management of product, price, promotion and distribution strategies. The subject will utilise a variety of case studies to illustrate selected marketing concepts.
Assessment: Online Discussion Participation (20%), Group Assignments, 4000 words (40%), Individual Assignment, 3000 words (40%).
Prescribed Texts: Kotler, P., Brown, L., Adam, S., Burton, S. and Armstrong, G. (2007). Marketing. Pearson Eduction, Australia.
Recommended Texts: Kotler, P. and Armstrong, G., Principles of Marketing, 10th ed, 2003
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills: It is expected students will develop:
  • Awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
  • Highly developed computer-based skills to allow for effective on-line learning and communication
  • Appreciation of social and cultural diversity from a regional to a global context
  • Ability to collaborate, exchange ideas and debate across on-line learning platforms
  • Ability to plan, use time effectively and manage small projects.
Related Course(s): Graduate Certificate in Agribusiness
Master of Agribusiness (Coursework)
Master of Food Science
Postgraduate Diploma in Food Science

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