Agricultural Marketing

Subject 208-306 (2009)

Note: This is an archived Handbook entry from 2009. Search for this in the current handbook

Credit Points: 12.50
Level: 3 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2009:

Semester 2, - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 24 hours of lectures and 24 hours of tutorials
Total Time Commitment: -

207-101 Land, Food and Resource Economics or 316-102 Introductory Microeconomics

Corequisites: -
Recommended Background Knowledge: -
Non Allowed Subjects: -
Core Participation Requirements: -


Assoc Prof Bill Malcolm


Subject Overview:

This subject is about marketing of agricultural products. The content deals with:

  • marketing as a business activity;

  • schools of marketing thought;

  • perfect and imperfect competition in business activity;

  • agricultural supply and supply chains;

  • agricultural demand;

  • price formation;

  • analysis of effects of interventions in agricultural markets;

  • determination and distribution of marketing margins;

  • product differentiation;

  • product grading;

  • promotion;

  • risk in marketing;

  • strategic alliances;

  • transactions costs;

  • contract marketing;

  • cooperative marketing;

  • international trade in agricultural products; and

  • issues in marketing the major agricultural products.

Objectives: -

A three-hour examination (60%), and two assignments equivalent to 3000 words (each worth 20%).

Prescribed Texts: -
Recommended Texts:

  • Agricultural Product Prices (W G Tomek, and K L Robinson), Cornell University Press, 1990
Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

Information Not Available

Related Course(s): Bachelor of Agricultural Science
Bachelor of Agricultural Science
Bachelor of Agriculture and Bachelor of Commerce
Bachelor of Food Science
Graduate Diploma in Agricultural Science

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