Audiences and the Arts 2

Subject 760-550 (2008)

Note: This is an archived Handbook entry from 2008. Search for this in the current handbook

Credit Points: 12.500
Level: Graduate/Postgraduate
Dates & Locations:

This subject has the following teaching availabilities in 2008:

Semester 1, - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: A 1-hour lectures and a 2-hour tutorial per week
Total Time Commitment: Not available
Prerequisites: Admission into the Master of Arts Management.
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support:


Nick Hill
Subject Overview: This subject evolves the students understanding of the concepts of audience development and allows students to develop advanced knowledge and skills in the key areas of participation appropriate for management and administration in arts organizations. The subject addresses the analysis, planning, strategy and control functions associated with audience communication activity, and teaching converges on the practice of integration in the branding and marketing communication fields. Students will acquire an understanding of audience engagement and behaviours and a consideration of the social, ethical and economic issues pertinent to contemporary practice in this field.
Assessment: A minor essay or case study equivalent to 1500 words 30% (due mid semester), a major group project equivalent to 3500 words 60%, a class presentation of 20 minutes 10% (due in the last week of semester).
Prescribed Texts: None
Recommended Texts: A subject reader will be available.
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:
  • Be able to demonstrate advanced communication skills and ability to work successfully with peers;
  • Be able to access a broad range of resource material and appropriate professional and governmental agencies;
  • Be able to demonstrate creative thinking;
  • Be able to conceptualise and design projects;
  • Be able to demonstrate leadership and teamwork.
Links to further information: http://
Notes: Formerly available as 760-523 Advanced Marketing. Students who have completed 760-523 Advanced Marketing are not eligible to enrol in this subject.
Related Course(s): Master of Arts Management
Master of Cinema Management

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