Note: This is an archived Handbook entry from 2008.Search for this in the current handbook
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2008:Semester 2, - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: Two 1-hour lectures and one 1-hour tutorial per week |
Total Time Commitment: Not available
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:||None|
|Core Participation Requirements:||
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.
It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
CoordinatorTo be advised
The subject examines one of the most important sectors, in terms both of sales and employment, in contemporary industrial nations. It provides an overview of retailing from a marketing and managerial perspective. It examines the development of retailing and the characteristics of the retail industry in a variety of countries. It also examines the internationalisation of retailing and considers emerging trends. Specific topics include: merchandising planning, control and distribution; pricing of retail merchandise; selling and sales promotion; store location, layout and presentation; the analysis and evaluation of retail strategies; buying for different retail markets; consumers and the shopping experience; lifestyle merchandising; the influence of developing technologies on the merchandise planning process (including databases and electronic data input); customer relationship management in retail organisations; the supply chain and the buying process.
A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
|Prescribed Texts:||Berman and Evans, Retail Management: A Strategic Approach. (9th edn), Prentice Hall, 2004.|
|Breadth Options:||This subject is a level 2 or level 3 subject and is not available to new generation degree students as a breadth option in 2008. |
This subject or an equivalent will be available as breadth in the future.
Breadth subjects are currently being developed and these existing subject details can be used as guide to the type of options that might be available.
2009 subjects to be offered as breadth will be finalised before re-enrolment for 2009 starts in early October.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
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