|Dates & Locations:|| |
This subject has the following teaching availabilities in 2008:Semester 2, - Taught on campus.
Timetable can be viewed here. For information about these dates, click here.
|Time Commitment:||Contact Hours: A 1-hour lecture and a 2-hour seminar per week |
Total Time Commitment: .
Admission to the postgraduate diploma, fourth-year honours in Media and Communications, two-year Master of Arts (Global Media Communication) or two-year Master of Arts (Global Journalism).
|Recommended Background Knowledge:||.|
|Non Allowed Subjects:||.|
|Core Participation Requirements:||.|
This subject examines the practice of public relations in a globally corporatised environment and pays special attention to its historical and theoretical development in the context of large business corporations. The role of public relations as a human agency in sustaining a balance between competing and opposing forces in complex environments is explored. Lectures will present a critical assessment of the reactive and unethical approaches of selected business corporations towards various publics and inform students of corrective and pro-active forms of building corporate culture, managing (media) relationships, designing corporate campaigns and community sponsorships, analysing risks and issues and networking through coalitions in global terms. Students will debate mainstream and critical theoretical perspectives and engage with actual public relations cases by critically investigating problems and issues in the contemporary practice of corporate public relations.
A written essay of 2500 words 40%, a 20 minute oral presentation of a campaign 10% (due from mid semester during assigned seminar session), a final case study report of 2500 words 50% (due at the end of the semester)
|Prescribed Texts:||A subject reader will be available from the University Bookshop|
|Breadth Options:|| |
This subject is not available as a breadth subject.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
Bachelor of Arts (Honours)(Media and Communications) |
Master of Arts (Global Journalism)
Master of Arts (Global Media Communication)
Master of Arts (Science, Communication and Society)
Master of Global Media Communication
Master of Publishing and Communications
Postgraduate Certificate in Arts (Media and Communication)
Postgraduate Diploma in Arts (Editing and Communications)
Postgraduate Diploma in Arts (Media and Communication)
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