Business Ethics
Subject MKTG30012 (2016)
Note: This is an archived Handbook entry from 2016.
Credit Points: | 12.5 | ||||||||||||
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Level: | 3 (Undergraduate) | ||||||||||||
Dates & Locations: | This subject has the following teaching availabilities in 2016: Semester 1, Parkville - Taught on campus.
Timetable can be viewed here. For information about these dates, click here. | ||||||||||||
Time Commitment: | Contact Hours: One 2-hour lecture plus one 1-hour tutorial per week. Total Time Commitment: 170 hours | ||||||||||||
Prerequisites: | Please refer to Recommended Background Knowledge. | ||||||||||||
Corequisites: | Please refer to Recommended Background Knowledge. | ||||||||||||
Recommended Background Knowledge: |
Please note this is a third-year level subject. Students should have completed at least 175 points of study prior to taking this subject. | ||||||||||||
Non Allowed Subjects: | Subject | ||||||||||||
Core Participation Requirements: |
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry. It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability |
Subject Overview: |
This subject addresses the ethical challenges confronting managers and marketers in contemporary business organisations. Ethically questionable practices can include sweatshop labour, the destruction of the natural environment, sex in advertising, and political lobbying and influence. But business and marketing can also demonstrate ethical leadership, for example through green products, cause-related marketing and sustainable supply chains. The subject will explore why firms respond in these ways from the context of debates on corporate social responsibility (CSR) and sustainability, including strategic, ethical and critical/political perspectives. The subject then addresses what ethical issues are important to specific stakeholder groups, including employees, consumers, governments and NGO activists. |
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Learning Outcomes: |
On successful completion of this subject, students should be able to:
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Assessment: |
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Prescribed Texts: | Crane & Matten, 2010, Business Ethics (3E), Oxford |
Breadth Options: | This subject is not available as a breadth subject. |
Fees Information: | Subject EFTSL, Level, Discipline & Census Date |
Generic Skills: |
On successful completion of this subject, students should have improved the following generic skills:
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