Global Marketing

This subject has the following teaching availabilities in 2016:

3 hours per week plus a minimum of 6 hours per week in self directed study

MKTG10001 Principles of Marketing

OR

325-211 Principles of Marketing

MKTG10001 Principles of Marketing

Please refer to Prerequisites and Corequisites.

Students may not gain credit for both 325-309 Global Marketing and MKTG20009 Global Marketing.

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.

On successful completion of this subject, students should be able to:

• Appreciate and evaluate some of the major analytical frameworks that form the basis of international/global marketing management,
• Demonstrate an understanding of the complexities of operating in the global marketplace,
• Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries,
• Critically evaluate some of the major debates occurring in the field of international marketing

• A 2-hour end-of-semester examination (60%)
• Assignments (group and individual) totalling not more than 3000 words due in weeks 5 and 10 (30%)
• Tutorial Participation (10%)

You will be advised of prescribed texts by your lecturer.

This subject potentially can be taken as a breadth subject component for the following courses:

• Bachelor of Arts
• Bachelor of Biomedicine
• Bachelor of Environments
• Bachelor of Music
• Bachelor of Science
• Bachelor of Engineering

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

• High level of development: collaborative learning; team work; application of theory to practice.

• Moderate level of development: oral communication; written communication; problem solving; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.

• Some level of development: use of computer software.