Managing Entrepreneurship and Innovation

This subject has the following teaching availabilities in 2016:

3 hours per week plus a minimum of 6 hours per week in self directed study.

At least 12.5 points of level-2 subjects taught by the Department of Management and

Please refer to Prerequisites and Corequisites.

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

The subject is systematically organised around the creation, assessment, growth development, and operation of new and emerging ventures. The subject consists of four main parts: Part 1 introduces the emerging world of entrepreneurship and looks at entrepreneurial activity of countries in the Asia-Pacific. The concept of entrepreneurship is introduced as an emerging strategy. Part 2 explores creativity for individuals and the concept of innovation. We also look at the challenges facing growing entrepreneurial ventures from a family business perspective, such as management succession, ethics and social entrepreneurship. Part 3 is concerned with the methods of assessing new ventures and business opportunities as well as certain proprietary protections (patents, copyrights and trademarks). This part also focuses on the growth and development of entrepreneurial ventures. The need for strategic planning, the challenge of managing entrepreneurial growth, and the global opportunities available to entrepreneurs are also discussed. Finally, Part 4 focuses on the development of a sustainable business plan, including assessment of regulatory, competitive and local environments and their effect on new and emerging ventures.

On successful completion of this subject, students should be able to:

• Explain the importance of entrepreneurs and examine the entrepreneurial revolution taking place today
• Explain the major theories and models of entrepreneurship and innovation management and apply to the analysis of case study problems
• Describe the interactive process of entrepreneurship and how to develop an entrepreneurial strategy.
• Evaluate and discuss the most commonly cited characteristics found in successful entrepreneurs

• A 2-hour end-of-semester examination (60%)
• Individual assignments including:
  • An analytical essay of no more than 1500 words due in week 4 (15%)
  • A case study analysis of no more than 1500 words due in week 9 (15%)
• Tutorial tasks to be completed over the course of the semester (10%)

Fredrick, H., O’Connor, A and Kuratko, D.F. 2013. Entrepreneurship Theory/Process/Practice, (3rd Edition), Cengage learning Australia Pty Ltd, Australia

This subject potentially can be taken as a breadth subject component for the following courses:

• Bachelor of Arts
• Bachelor of Biomedicine
• Bachelor of Environments
• Bachelor of Music
• Bachelor of Science
• Bachelor of Engineering

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

On successful completion of this subject students should have improved the following generic skills:

• High level of development: Problem solving and critical thinking, through application of theoretical material to actual case studies

• Moderate level of development: collaborative learning and teamwork; evaluation and analysis of data and theoretical information;

• Moderate level of development: Accessing data and other research information from a range of sources, including electronic and written forms; and oral and written communication