Presentation and Marketing

This subject has the following teaching availabilities in 2016:

96

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Marketing and Presentation is an intensive that introduces students to the key issues and skills necessary to enhance the student's artistic career in the independent film production industry. The subject focuses on presenting themselves and their short film work to the audience at large via marketing and publicity strategies. This subject will complement the work that student’s produced in Screen Practice 2B as a basis for practical case studies.

This subject aims to:

• Empower students with the skills to identify audiences for their screen productions;
• Prepare professional applications and accompanying paperwork;
• To demonstrate an enhanced understanding of marketing strategies;
• Introduce a broader range of communication methods in reference audience identification;
• Provide techniques for students to critically and constructively review their own work with an understanding of the audience’s perception;
• Provide an overview of current professional practices in approaching film funding bodies.

Hurdle requirement

Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject.

• Electronic Press Kit inc. photographs and other visual material (equivalent 1500 words) - End of March - 40%
• Short film Festival Strategy (500 words) - End of March - 20%
• Alternative Distribution Assignment (2000 Words) - End of March - 40%

N/A

This subject is not available as a breadth subject.

On completion of the subject students should be able to:

• exhibit sophisticated professional communication skills;
• undertake preparation of a curriculum vitae;
• identify career management strategies;
• Identify USP’s (Unique Selling Points) in their own work;
• Produce promotional materials such as EPK’s (inc. writing a compelling synopsis, a director’s statement, editing of publicity stills and other key documents).
• Prepare a strong and effective film funding application;
• Prepare a short film festival strategy.