Marketing in Education

This subject has the following teaching availabilities in 2016:

Pre-teaching period:

During the pre-teaching period, students will be required to complete reading that will be provided via LMS.

340 hours

This subject explores the evolution and application of modern marketing as it applies to educational settings. Aspects such as the marketing concept, market orientation, marketing management, relationships marketing, services marketing, and marketing strategy are explored in educational organisations. The subject also examines the strategic market planning process in education and developing and applying marketing information systems in educational organisations.

On the completion of this subject students should be able to:

• understand the importance, evolution and application of marketing management as an integrated function within the changing educational environment;
• apply the features of marketing as a multi dimensional concept to own organisational settings;
• develop and prepare a marketing plan; and
• apply the key concepts of marketing including the marketing concept, market orientation, marketing information systems, market strategy, and relationship marketing as applied to educational settings.

Two papers of 5,000 words (50 per cent), or one paper of 10,000 words (100 per cent).

This subject has a minimum hurdle requirement of 80% attendance at all tutorials, seminars and workshops.

This subject is not available as a breadth subject.

On the completion of this subject students should be able to:

• demonstrate understanding of conceptual models ;
• understand and use a range of research skills;
• analyze and interpret and present research findings;
• plan and develop research project;
• plan strategically.