Brand Management
Subject BUSA90013 (2016)
Note: This is an archived Handbook entry from 2016.
| Credit Points: | 12.5 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Level: | 9 (Graduate/Postgraduate) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Dates & Locations: | This subject has the following teaching availabilities in 2016: January, Parkville - Taught on campus.
May, Parkville - Taught on campus.
June, Parkville - Taught on campus.
September, Parkville - Taught on campus.
November, Parkville - Taught on campus.
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator Timetable can be viewed here. For information about these dates, click here. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Time Commitment: | Contact Hours: 30 hours Total Time Commitment: Not available | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Prerequisites: | Subject Study Period Commencement: Credit Points: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Corequisites: | None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Recommended Background Knowledge: | None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Non Allowed Subjects: | None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Core Participation Requirements: |
For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry. It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability |
| Subject Overview: |
Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods. |
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| Learning Outcomes: |
On completion of this subject, students should be able to:
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| Assessment: |
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| Prescribed Texts: | None |
| Breadth Options: | This subject is not available as a breadth subject. |
| Fees Information: | Subject EFTSL, Level, Discipline & Census Date |
| Notes: |
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator |
| Related Course(s): |
Graduate Diploma in Marketing Master of Business Administration Master of Business Administration Master of Business Administration/Master of Marketing Master of Marketing Master of Marketing Master of Marketing |
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